But where should you start if you have never created a website before? Let's look at the key steps that will help you make the right decisions.
Define the purpose of your website
Before developing a website, it is important to understand what it needs to achieve.
For example:
- For a service business: introduce its services and receive client enquiries.
- For a guest house: showcase accommodation and let guests make bookings.
- For a café: offer a digital menu or online ordering.
- For a retail business: sell products online.
A clear purpose helps you choose the features you need and avoid unnecessary costs.
Choose a domain and hosting
To make your website available online, you need two things:
- Domain– the website's address, for example, uznemums.lv.
- Hosting– a server service that stores your website's files and data.
Choose a short, memorable domain related to your company's name. If your business mainly operates in Latvia, a .lv domain may be a suitable choice.
Plan your website's content
Even an attractive design will not help if visitors cannot find the information they need.
For most businesses, these sections are enough to get started:
- Home: a brief introduction to the company and what it offers.
- Services: information about your services and prices.
- About us: the company's experience and strengths.
- Contact: a phone number, email address and contact form.
Your website should also be easy to use on a phone, as clients search for information on different devices.
Consider visibility on Google (SEO)
Creating a website is only the beginning. Search engine optimisation (SEO) is also needed to help potential clients find it on Google.
The key fundamentals:
- Clear page titles and descriptions.
- Relevant keywords in your website's content.
- Fast website loading.
- A mobile-friendly design.
- Correct page indexing by Google.
SEO results usually take time, but a well-structured website provides a solid foundation for future visibility from the start.
How much does a website cost?
Website development costs depend on its complexity, design, number of sections and required features.
A simple website introducing your business usually requires less work than a booking system or an online shop.
Read more about costs in the articleHow much does a website cost in 2026?.
Should you build the website yourself or hire a specialist?
You can build a website yourself using existing platforms. This may be a suitable solution for simple needs.
If you need a custom design, a booking system, automation or specific features, consider professional development.
The goal is to create a website that is useful to your business and its clients.
Need a website for your business?
EJ Portfolio offers website development and custom digital solutions for businesses, from simple websites tobooking systemsand process automation.
Tell me about your idea, and together we will find the right solution.
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